The Cycling Case
How a small cycling charity in Retford won £250,000 from a car-first county council. The case, the presentation, and what it actually takes.
Nottinghamshire is not a county that comes to mind when you think about cycling infrastructure. That's not unfair. The default assumption — cars go everywhere, that's just how it is — is deeply embedded in how the roads are planned, how the budgets are allocated, and how the people who make those decisions tend to think about what a journey looks like. Changing that assumption, even a little, takes more than enthusiasm. It takes evidence, patience, and the willingness to show up to a lot of meetings where you're the most inconvenient person in the room.
Retford Cycling Campaign was incorporated as a CIO — a charitable incorporated organisation — registered with the Charity Commission, charity number 1191510. I co-founded it and chaired it. The work that led to the £250,000 allocation from Nottinghamshire County Council for cycling and walking provision is documented in the Council's own minutes, which means it's public record and I don't have to be coy about it.
The money didn't appear because someone at the Council woke up one morning feeling generous about active travel. It appeared because we built a case — a proper one, with data, with community evidence, with a clear articulation of what the money would do and why it represented value against the Council's own stated objectives. Writing that case took time. Presenting it took nerve. Delivering against it took the kind of sustained, unglamorous follow-through that nobody really talks about because it doesn't make a good story.
What actually makes a good funding case — and I say this having written several, for different organisations, with varying degrees of success — is not enthusiasm. Enthusiasm is easy and everyone has it. What makes a case land is the thing underneath the enthusiasm: a demonstrated understanding of the funder's constraints, an honest account of what you're asking for and why, and evidence that you've thought about what failure looks like, not just success. Councils in particular respond to that last bit. They've seen too many well-meaning community projects that won money, spent it, and left nothing standing afterwards. Showing that you've thought about sustainability, even crudely, signals that you understand what you're asking them to take a chance on.
The community dimension was real and it mattered. Retford is a market town with all the pleasures and all the frustrations of a market town — tight streets, genuine local identity, a mix of people who've been there for generations and people who arrived more recently. Cycling infrastructure in that context isn't a lifestyle amenity for enthusiasts; it's a question about how the town functions, who can get around safely, and what the streets are for. Framing it that way — publicly, at meetings, in the written case — was not a rhetorical trick. It was just true. And when the truth is on your side, you use it.
I'm slightly proud of it. Not triumphantly so — the work went on long enough that I know exactly how much of it was grinding rather than inspiring, and the £250,000 is a starting point, not a conclusion. Cycling infrastructure takes decades to become the kind of network that changes how people move. We won a round, not the match.
But there's a specific satisfaction in writing a case for something you believe in and having it accepted on its merits. Not funded out of goodwill, not pushed through by political favour, but made on evidence and accepted as such. That's not nothing. In a car-first county, in a market town, with a volunteer-run charity and no budget for consultants — that's genuinely something.
The minutes are there if you want to look them up. Nottinghamshire County Council. It's all in the record.